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News & Stories | 18.04.2017 | RaceChip

Nick Heidfeld is RaceChip’s new brand ambassador

Goeppingen, April 18th, 2017. Nick Heidfeld was one of the most successful German drivers in Formula 1 from 2000 to 2011 and is currently driving in Formula E, among other championships. Heidfeld will be a brand ambassador for RaceChip starting in April 2017. RaceChip, the market leaders in electronic performance enhancement, won Heidfeld over with their chip tuning modules. Now Heidfeld is on board with RaceChip’s “Simply faster” marketing campaign. He will make appearances for RaceChip both in Germany and on the international stage. With his deep technical knowledge of motor racing, Heidfeld will not only be the face of RaceChip, he will also field questions and offer information about all aspects of chip tuning.

Racing driver promotes RaceChip

Nick Heidfeld a.k.a “Quick Nick” is a household name to motorsport fans worldwide thanks to his success in Formula 1. Currently Heidfeld drives in Formula E for Mahindra and is also on the Rebellion Racing team in endurance racing. From 2000 to 2011, he sat in the Formula 1 cockpits of Sauber Petronas, BMW Williams, BMW Sauber and Lotus Renault. Heidfeld’s enthusiasm for motorsport and driving in general, as well as his deep knowledge of the technology, meant that it was an easy decision for RaceChip to work with him. "We are delighted that we have successfully convinced Nick Heidfeld, who’s an expert in motorsport, of the quality and performance potential of our products”, said Dominic Ruopp, CEO of RaceChip. “The involvement of an internationally successful racing driver is a great confirmation of the quality and safety of our products and our work”, continued Ruopp. In the course of the discussions, Heidfeld extensively tested RaceChip’s chip tuning modules. “First of all, I wanted to get my own picture of the installation, handling and driving experience. I was already excited after the first test drive. It’s really impressive what a great company has emerged here in recent years. I’m happy to be working with the team and I’m looking forward to what we will achieve together”, continued Heidfeld.

In addition to his participation in RaceChip’s advertising and marketing activities, Heidfeld will be involved in RaceChip product development and will take on an active advisory role. Heidfeld will also share his comprehensive technical understanding with everyone interested in chip tuning and in RaceChip in particular. He will provide information and answer the most important questions about RaceChip products.

RaceChip has long had an active presence outside of Europe and has found much success with its products worldwide. Heidfeld will also play a role in China, a very important market for the German chip tuning experts. Heidfeld enjoys great popularity throughout Asia.

Heidfeld as part of a large-scale campaign

“Simply faster” – this is RaceChip’s brand promise, which puts driving fun in center place. Nick Heidfeld will help expand the campaign launched by RaceChip in 2016. In addition to getting involved in advertising channels of online, print and TV, Heidfeld will also play a role in advertising for and with trade partners. He will be part of RaceChip Chiptuning GmbH & Co. KG • Karl-Frasch-Str. 14 • 73037 Goeppingen • Germany • Page 2 of 2 RaceChip’s corporate communication. In German-speaking countries, RaceChip advertisements are accompanied by the slogan "Einfach schneller". In the international market, they feature the English "Simply faster".

Once Heidfeld’s cooperation with RaceChip starts, he will be featured on the RaceChip website, in advertising materials and in RaceChip’s current video commercial. The video material was shot on the EuroSpeedway Lausitz with a current RaceChip show car, the Mercedes-Benz AMG C43. Next up on the schedule are videos about the chip tuning function and its installation. Nick Heidfeld and RaceChip don’t only want to make the brand and products more familiar and more accessible to a larger number of target groups; they also want to help customers better understand the function and quality of these technically complex products.

About Nick Heidfeld

Nick Heidfeld was born in 1977 in Moenchengladbach and is a well-known German professional racing driver. On his way to Formula 1, he won the German Formula 3, German Formula Ford and the International Formula 3000. In these championships, he was victorious at over 27 races in, among other places, Monaco, Macao, at the Hockenheimring and the Oesterreichring circuits, starting more than 25 times in pole position. In Formula 1, he took pole position at his home Grand Prix at the Nuerburgring circuit and by 2011, he had stood 13 times on the podium. He has earned an outstanding reputation as a developer and has driven for Prost, Sauber, Jordan, Williams, BMW and Lotus Renault. Quick Nick finished his most successful season with 5th place in the world championship and earned enough points to help BMW Sauber become the runner-up world champion in the Constructors’ Championship. Heidfeld still holds the F1 record for most the consecutive classified finishes – 41. After his time in the elite class of motor car racing, Heidfeld won the LMP1 Trophy with his team Rebellion Racing, for which he is still driving, and won numerous victories, including in the Petit Le Mans, as well as class victories in Le Mans. He has also been active in the Formula E Series since it began in 2014 and is driving again for Mahindra Racing in 2017. Heidfeld lives with his family in Switzerland.


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